SRINAGAR: Secretary Tourism, Farooq Ahmad Shah, on Wednesday said all efforts should be made to promote golf tourism in the state.
Chairing a meeting held here to review functioning of the Tourism department, he said both Kashmir and Jammu regions have “some world-class” golf courses that can help “attract high end tourists to the state”.
Chief Executive Officers of all Tourism Development Authorities, Secretaries Royal Spring and Jammu Tawi Golf Courses, and other senior officers of the department were present in the meeting.
Highlighting the importance of promoting golf as a tourism product, Shah said, “There is need to maintain all golf courses across the state to the best possible standards, so that they are at par with various national and international golf courses”.
The meeting emphasised that golf tournaments would be regularly conducted in Kashmir as well as in Jammu to showcase the golf courses for attracting golfers and tourists from around the world.
The meeting held discussions over the measures being taken by various tourism development authorities for promoting tourism activities at different destinations.
The Secretary asked the CEOs to utilise available funds “judiciously and in the best possible manner” in order to improve the tourism scenario in the state.
He asked the concerned authorities to work towards developing better tourism infrastructure in their respective tourism development authorities.
He said steps should be taken to create awareness about the newly-developed tourist destinations and tourism activities in order to attract a higher number of tourists to the state.