SRINAGAR: The J&K Tourism department participated in the four-day IATO convention at Indore, Madhya Pradesh along with 1,500 leading travel and tour operators from across India.
An official handout issued here said the Deputy Director Tourism Kashmir, Peerzada Zahoor Ahmad, represented Jammu and Kashmir in the convention and highlighted activities and initiatives of the government taken for promotion of tourism in the state.
“In his presentation he highlighted the rich, diverse, and all-season tourism potential. He talked about the products like heritage, adventure, pilgrimage, water and snow sports, and natural, scintillating, scenic meadows and famed valleys of the state,” it said. “The presentation also included an audio-visual part depicting various facets of tourism in all the three regions,” it added.