SRINAGAR: Trident Limited, one of the leading players in the home textile category, Tuesday unveiled a vibrant multimedia campaign for its new bath and home linen collection at Mumbai.
In a release issued here, the company said the campaign was inaugurated by its new face, actress Kriti Sanon, Chairman Rajinder Gupta, and CEO Rajneesh Bhatia.
“The newly launched bath and home linen collection by the Trident Group is a combination of contemporary designs, innovative constructions and luxurious fibre. Inspired by today’s fast-paced culture, the new range emphasises greatly on technological breakthroughs and hi-performance features,” the company said.
“Matching the evolving lifestyles and growing awareness of the consumer, the collection from Trident brings refreshing discoveries filled with floral and florid prints. The richness of the collection is enhanced with lavish embroidery with intricate prints to recreate the feel,” it added.
Speaking on the occasion, Actress Kriti Sanon said: “I am pleased to be associated with the brand. It’s a very rare category for an endorsement, but a challenging one. The Trident Group product line is amazing and creative. It was a great experience to shoot for the fun and vibrant campaign—‘The Affair to Remember’”.
She said Trident’s new print campaign beautifully captures the relationship shared by people with their bath and bed products.
Chairman Trident Group, Rajinder Gupta, said India is an emerging market for home textiles and awareness on health and hygiene is increasing. Consumer, he said, is looking for quality and value for money.
“With this campaign and product offerings, we are trying to address this need of the consumer,” he said.