News portals to get govt ads

SRINAGAR: Electronic media and new media are likely to get state government advertisements in the new advertisement policy that would be formulated by an Empanelment Committee, which was set up last month.
In the existing policy, which was formulated in 1996, only newspapers are provided advertisements. “The new advertisement policy would be more broad-based and comprehensive incorporating all the existing media including print, electronic and new media,” said director information and public relations Muneer-ul-Islam.
The Empanelment Committee is headed by the principal secretary (information) while director information, representatives of Home and Finance departments and representatives of MERC Srinagar and IIMC Jammu are its members. “The existing policy needs further changes to keep pace with the changing needs,” Muneer said.
He said the Committee has decided to involve all the stakeholders in the formulation of the new policy and has sought inputs from the concerned in this regard by 20 July 2015.

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