SRINAGAR: Dr Reddy’s Thursday announced the launch of HAiROOTZ—the company’s first hair growth supplement to be marketed in India over-the-counter (OTC).
“Studies reveal that more than 58% of men aged 30-50 years suffer from a common type of hair loss due to modern lifestyle, which has brought about various nutrition-related deficiencies and diseases, hair loss being one of them. HAiROOTZTM provides key nutrients needed for maintaining healthy hair,” the company said in a release here.
It said the stressful lifestyle often leads to hair greying and hair loss.
“HAiROOTZ’s unique formula has grape seed extract-containing potent antioxidants, which are 20 times greater than Vitamins E and C 2. Other key ingredients include Biotin that helps prevent excessive hair loss, and minerals, which have shown to reduce hair thinning, breakage and prevent dandruff and greying,” it said.
The product, it said, also contains key amino acids, which would promote hair growth by improved blood circulation to hair roots.
“HAiROOTZTM comes in “innovative and consumer-friendly” packaging with, offering ‘Tick to Track’ to help a consumer track daily intake of HAiROOTZ starting any day of the week, Consumer Connect platform http://mintopacademy.com website, SMS service and QR code that helps consumers get more reliable information on hair loss prevention and hair care tips,” it said.
The product, priced Rs200 for a pack of 15 Soflets, will be available on all leading departmental and pharmacy stores and with online retailers, it said.