SRINAGAR: Tanishq Thursday unveiled Tanishq Promise, the company’s latest initiative to offer best-in-class jewellery to its customers.
“To live up to the expectations Tanishq has built for itself over the years, the brand is happy to bring forth the Tanishq Promise–a pledge to always keep 10 precious promises that it has made to its consumers,” the Company said in a press statement issued here.
The company said it pledges to always ensure every dead, whether it is a sale or exchange of a product, is ethical.
“Tanishq, which bears the hallmark of Titan and the assurance of the TATA group, has always been at the forefront with an offering of best-in-class jewellery for its customers,” it said.
Tanishq said it understands the Indian woman and promises to provide her with “superior craftsmanship, exclusive designs, and guaranteed product quality.”
From introducing the state-of-the-art karatmeter at every single Tanishq store, guaranteeing the most accurate way of measuring the purity of gold, to providing 100 per cent exchange value for diamonds and other precious stones, Tanishq ensures its customers are never disappointed, it said.
The brand, it said, propagates ethical practices not only by assuring the customer purity and selling policies but also through fair policies to the karigars (craftsmen) who craft the jewellery.
Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Divison, Titan Company Limited, said; “Tanishq Promise is a premise to reiterate our commitment to jewellery lovers across the country.”
“Through Tanishq Promise, we are underlining 10 distinctive features that have set standards and best practices in the Indian jewellery industry since its inception. Whether it’s exchanging gold at a right price or checking your gold jewellery for its purity through the scientific Karatmeter, the new Promise campaign from the house of Titan and Tata’s reinforces these features for which the brand has stood for all these years,” he added.