Adventure tour operators welcome tourism policy

SRINAGAR: Adventure Tour Operators Association of Kashmir (ATOAK) and J&K Ski and Mountaineering Association (JKSMA) Thursday hailed the Tourism Department’s decision to formulate the tourism policy for the state.
In a joint statement issued here, the associations said the long-awaited policy will bring “an order” to tourism sector of the state and would develop the tourism industry in “a right way”.
President ATOAK, Rauf Tramboo, welcomed the decision, saying “the formation of the policy will stop haphazard constructions in the places that are ecologically and environmentally fragile”.
“Need is to promote it in a right manner to let us compete with the Himalayan competitors, who have already taken a lead. We have to be ahead of them in providing all soft and hard adventure activities to adventure enthusiasts whose first choice for adventure holidays is Kashmir,” he said. Tramboo hailed the decision of utilizing foreign expertise for developing and promoting adventure sports and recreational tourism in Kashmir.
He, however, stressed on the need “to keep in loop the local adventure experts and provide all possible assistance to the adventure tour operators to develop and create adventure infrastructure and equipment for the potential recreational tourists”.
ATOAK and JKSMA also thanked the Chief Minister for his concern towards the tourist destinations.