Jammu: The government will work in “mission mode” to attract tourists to the state particularly to the Jammu region, Chief Minister (CM) Mufti Mohammad Sayeed said Tuesday.
“The Tourism Department will work in mission mode to attract leisure tourists this season,” Mufti said, chairing a high-level meeting to review the performance of Tourism Development Authorities (TDAs) of Jammu division.
The meeting, which went on for four hours, was attended by CEOs of Poonch, Rajouri, Patnitop, Bhaderwah, Kishtwar, Surinsar-Mansar and Lakhanpur-Sarthal Development Authorities.
They briefed the CM about the present status of their Authorities.
The CM said he would personally monitor the occupancy levels of all TDAs this season.
“We cannot afford to keep infrastructure at these places idle. Our Tourism Authorities have to be professionally managed so that these become self-sustained,” Mufti said, adding that improving occupancy levels will be a “top priority” of the government.
Asking for collaborated efforts from all stakeholders “to showcase various recreational places in Jammu as one Summer Package,” Mufti said the roadmap for selling Jammu as an “independent leisure destination has already been set into motion.
The CM said the Ranjit Sagar Dam in Lakhanpur-Sarthal, Sanasar and Baghliar Dam in Patnitop, Surinsar and Mansar Lakes in Udhampur and Samba, Jai in Bhaderwah, Sinthan Top, Warwan in Kishtwar, Shahdara Sharief in Rajouri, Budha Amarnath and Seven Lakes in Poonch “have to be sold in a big way this season” to promote Jammu as a “destination with recreational abundance.”
“In the long-term, the Government will need to draw a map to develop high-end tourism infrastructure also so that we cater to a totally new class of overseas and domestic visitors,” he added.
He called for “right linkages at the right places” for tourism to flourish.