KCCI presents memorandum to CM

SRINAGAR: Kashmir Chamber of Commerce and Industry (KCCI) Thursday presented a memorandum to Chief Minister Mufti Mohammed Sayeed for “protection and promotion” of tourism in the state.
In a press statement issued here, KCCI said its delegations, led by President Sheikh Ashiq Ahmad, presented the detailed memorandum to the CM in Jammu on Wednesday.
Among other things, the document carries detailed information and suggestions about “potential and contribution of tourism, sustainable tourism, high-voltage promotional campaigns, infrastructure, and tourism department, demand for common sewage treatment plants,” it said.
KCCI has also suggested various administrative measures for streamlining of the tourism industry. It for instance suggested, that the Tourism Department should put all the details relating to tourist destinations, promotional activities, services and rates on its Website.
“Most importantly the rates of services need to be rationalized,” it has said.
It has asked the state to make tourist destinations “tourist-friendly” and to tackle the growing incidents of harassment faced by tourists at Gulmarg, Sonamarg and other destinations. Otherwise Kashmir will disappear from the tourism map,” it has added.
“KCCI pleads that to achieve what is sated in its memorandum. There is an urgent need to have a long term and short term policy on tourism for the state of Jammu and Kashmir. Otherwise this sector faces the imminent danger of collapse,” it reads.