Junaid Nabi Bazaz
SRINGAR: Recognizing the threat of fake machine made products to Kashmir handicrafts, Divisional Commissioner Kashmir, Rohit Kansal on Wednesday asked the Handloom department to take immediate steps to safeguard them.
Kansal who was the chief Guest at three day buyer-seller meet “Mystic Weaves” organized by Directorate of Handloom asked that genuine handicraft products need to be given due protection.
He asked the departments to protect the identity of the local handicrafts through geographical indication (GI), besides only promoting the highest quality products from artisan to gain customer tryst and satisfaction and make them available through E- commerce.
“Once this is initiated our handmade crafts will again gain the market, besides customers can easily differentiate between a machines made as well as genuine handmade product,” he said.
He also said that for promotion in international market, the department should implement a well drafted market strategy.
During the function Kansal also launched Shawl baaf, a New Delhi funded project aimed at benefiting the shawl weaving community through integrated handloom development scheme. at Saidapora Eidgah.
This area is famous for producing the Pashmina as well as Kani shawls.
Kashmir artisans mostly Pashmina weavers are facing a lot of completion from fakes made by many Indian states with now production also being carried locally.
Director Handloom development Department, T Angchok said that department is trying to push for a law that will ban counterfeit shawls.
He said that to befit the weaver we are helping in direct market linkage and the sole purpose of these meets to achieve this.
The exhibition saw participation of different weaver clusters who displayed their handloom products including shawls, tweeds, mufflers and other warm and cotton clothing.