SRINAGAR: With an aim to ensure quality and affordable packed drinking water in the markets, Zaffron Enterprises Private Limited on Monday launched its product under the name ‘Zaffron’.
The manufacturing facility was inaugurated Chairman of the company Ghulam Ahamad Ganie at function held at Industrial Estate Phase III Khonmoh Srinagar.
The company according to officials will be offering its product in 500ml, 750ml,1L , 2L and 20L packs.
Sahid Baba who looks company affairs told Kashmir Reader that they have established the facility using latest technology in water filtering, processing and packaging.
“We are using the best technology available in the industry to deliver purest water to customers,” said Baba hoping that their product will have high market acceptability.
The packaged water initiative by the company is first in a series of establishing such units with the company also proposing to launch a juice and ice cream facility in the coming months.
Baba said that given that best water resource available here we decided to launch this facility and later we will move to the juice as well as ice cream segment.