SRINAGAR: This Eid most of the city women will wear Pakistani apparels, especially designer wear, with most of the cloth showrooms across Srinagar displaying an extensive range of imported fabrics at affordable rates.
The leading brands for women from Pakistan including Sana Safina, Gul Ahmed, LSM (Lakhany Silk Mills) Zunuj, Nomi Ansari and Bareeze are now available at most of the stores in the city.
As per local fashion house owners, the sale of Pakistani fabrics has phenomenally increased in the past few days. They say due to their diversified designs, better quality and low price tag Pakistani fabric is in great demand this Eid.
“Mostly women in Kashmir prefer to wear Pakistani clothes keeping their traditionally and culturally rich designs into consideration. It sells like hot cakes here. The concept of Pakistani designs gained prominence only a couple of years ago, but it instantly became a massive hit among Kashmiri women of all age groups,” said Shahbaaz Ahmed, who runs a cloth store at Rajbagh.
Keeping in view the huge response from customers, the storeowners say they may run out of Pakistani designer clothes.
“This year the response has been more than extraordinary. I hardly get any customer who asks for other than Pakistani stuff,” said Ashraf Ahmed, who runs a cloth store at Karan Nagar.
Masooma, a customer at one of the stores, finds no appeal in Indian fabric, saying it is widely copied. “Indian designs are so boring with no variety or colour combinations. Pakistani apparel on the other hand are usually ethnic, giving a cultural feel but yet trendy. It has a unique appeal of its own and suits every age group,” said Masooma.
Owing to the rising fondness and subsequent demand, a number of local boutiques have also started selling Pakistani designer fabrics at their stores.
“My relatives who live in Lahore help me to get all these fabrics to Valley. I have a selected number of customers for whom I get all the stuff imported from Pakistan. And Alhamdulil’lah, each day my customers are increasing. Pakistani wear especially bridal wear is a rage among Kashmiri women,” said Samina Butt, a boutique owner from Safa Kadal in downtown city.