SRINAGAR: A young man from downtown Srinagar has found a novel way to draw more youth towards Islam: T-shirts embossed with Islamic quotes.
“The sole motive behind this initiative is to promote peaceful message of Islam and bring youth closer to it,” said Hayaat Ashraf Dar.
Hayaat, 21, started his small online shopping venture last month, and the response has been exceptional and beyond expectations so far, he told Kashmir Reader.
The T-shirts are an instant hit among youngsters with increasing demands coming in from far off places like Shopian, Kupwara and Anantnag.
“The T-shirts convey positive messages, and people like it. The response we have received till now has been over the top. Alhamdulil’lah, we are receiving rising number of demands for the T-shirts from all over Jammu and Kashmir,” he said.
Hayaat had a tragic entry into the T-shirt ‘business’. After receiving his schooling in New Delhi, where his family is engaged in Kashmir arts, he joined India’s famed Jamia Millia Islamia University as an undergraduate student of Economics. A brilliant student, Hayaat had to leave his studies unfinished after his both eyes were damaged due to pellets fired by police during a protest in downtown city last year.
“I have been rendered almost sightless after the pellet injuries. I cannot read properly. So, I thought I should start something that keeps me busy and serves a good cause,” he said.
The idea struck him earlier this year in New Delhi when a young man donning a T-shirt with Islamic message visited him. “I remember it was February when I saw this man wearing a T-shirt with Islamic message. It appealed instantly and I thought how good it would be if instead of donning T-shirts with sleazy messages, more youth in Kashmir start wearing shirts with Islamic messages,” Hayaat said.
Starting off with T-shirts, Hayaat said, he has plans to introduce more clothing and other items with Islamic quotes inscribed on them. “We are planning to add more such items especially for females like clutches and mugs etc,” he added.