SRINAGAR: Tired, exhausted or bored from your routine chores and want to refresh? Enter the world of “The Other Side”, where you can sit, chat, laugh and take best cup of roasted and freshly brewed coffee.
The Other Side Café, a small coffee shop, opened last month, which serves Italian and Irish coffee prepared by special brew masters along with variety of other food stuff under the low-key, almost discrete settings that encourages socialization.
“The Other Side is not a place; it is a state of mind. You come here and you are at peace, away from the hustle and bustle. You come and meet a new you,” said Mir Muneeb, Founder and Managing Director of the cafe.
If you are having a hard time picturing the location, it is right on second floor of Sarah City Mall, which is right along the Exhibition Crossing-I.G. Road, Srinagar.
The Other Side is open from 10 am to 9 pm Monday through Saturday
Muneeb said that he saw a dream of having coffee shop with its own brand name in Kashmir when he was Bachelor of Computer Science (BCA) at Iqbal Institute of Technology and Management (IITM), Srinagar, some two years back.
To realise his dream, Muneeb dedicated his next two years in looking for the best location for his coffee shop, designing its interiors, choosing the brand name and searching for its best service staff team.
“I always wanted to do something unique for Kashmir. I heard people, who visit Kashmir, saying that everything here is natural with people not putting in their own efforts to offer something different. So I thought of doing something in hospitality sector and provide alternative to outside brands like Coffee Cafe Day (CCD) and others,” said Muneeb. Muneeb was lucky to get the substantial space of 1050 sq. feet in the newly constructed, Sarah City Centre Mall, one of the busy places in Srinagar, to establish his dream, but ahead of that were challenges which he overcome with hard work and dedication.
“For last two years, I have not slept before 3:00 am even once. I spend nights on internet studying the basic of the business and preparing, modifying and selecting layouts to design my shop. I did not want to compromise on anything. I even took the service of interior designing company for it,” said Muneeb.
It took Muneeb two months for only designing the logo, creating the slogan and finding an attractive name for his shop, which after scratching lot of heads was selected as The Other Side Cafe with slogan of “meet a new you”.
“I liked the name because it gives the feel of just like entering into the other side of the life or yourself,” said Muneeb.
The interior of the cafe has been designed on the pattern and hues of maple leaf to give the feel of serene landscape of Kashmir, with small photo gallery and a book shelf at its corners.
“I am myself a photographer nominated for various photography awards; I have kept my photographs depicting various aspects of Kashmir available to customers. Besides small collection of books based on the theme of ‘the other side’ of various aspects of life is open to them,” said Muneeb.
Besides hot and cold coffee, The Other Side offers varieties in desserts, smooties, mocktails, frappis and other Italian and Lebanese dishes prepared and served by well trained, experienced and disciplined staff.
“Series of interviews were conducted to get the best service staff team,” said Muneeb.
Even the Other Side is only in second month of business; Muneeb said that there clearly is some pent-up demand from the people.
“We have been open only a month ago, and already we feel like it has been here since years. I hope The Other Side will soon become a big chain of restaurants in and outside Kashmir,” said Muneeb.