Mercedes-Benz launches ML 63 AMG priced at Rs1.49 crore

NEW DELHI: German luxury carmaker Mercedes-Benz on Thursday launched sports utility vehicle (SUV) ML 63 AMG, priced at Rs1.49 crore (ex-showroom Delhi), expanding its AMG range of cars in India.
The company, which now has six models under the AMG portfolio in India, expects sales of the range to nearly double in the current calendar year. “We have around 200 AMGs on India roads currently, sold over the last couple of years. This year, we are aiming to double the sales as compared to the units sold last year,” said Eberhard Kern, managing director and chief executive of Mercedes-Benz India.
He did not share number of the total AMG cars sold by the company in India last year.
Mercedes-Benz also announced the launch of its first AMG Performance Centre here in the country. It had last month launched seven-seater SUV GL 63 AMG in India with a price tag of Rs1.66 crore. Globally, the German car major sells around 30 variants of cars under AMG portfolio. It started retailing AMG cars in India in 2008.
When asked about the company’ plans for further product launches in the current calender year, Kern said, “We have already launched four products so far in 2014 and would add another six by the end of the year.”
He added that the company is looking for a double digit growth in the current year.
“Last year we grew by over 30%. Even during the first quarter of this year we have posted a growth of 27% over the corresponding period of previous year. We aim to achieve double-digit growth during the year,” Kern said.
Mercedes-Benz also plans to increase its presence in India as it plans to launch another 11 outlets this year. “We currently have 64 outlets across 36 cities and by the end of the year, we plan to take the figure to over 70 dealerships across the country,” Kern said.
When asked about progress on expanding production capacity at its Chakan plant, Kern said the work at plant is at completion stage. “We are almost there. I think around 97% of the work has been completed… it will effectively double production capacity, taking the total to 20,000 units a year,” Kern said. Mercedes-Benz is in the process of investing Rs 250 crore on expanding the production capacity at its Chakan plant. PTI