Aircel partners with DigiVive to bring Pepsi IPL on mobile

SRINAGAR: Aircel, telecom service providing company, Monday announced Pepsi IPL streaming on Aircel nexGTv powered by DigiVive.
According to an Aircel spokesperson, through this association, Aircel customers will be able to watch Pepsi IPL matches on their mobile anywhere, anytime at an affordable price. “The customers will be able to activate this service through USSD strings, which will include Live TV and Data benefits. Aircel nexGTv is available as an application for Android and iOS devices and also as a WAP for feature phones.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, “We are delighted to partner with DigiVive for nexGTv, an innovative Live TV product that will redefine user experience. With this association with DigiVive, we are able to give our customers an experience to watch the Pepsi IPLon their mobile phones which will cost them as low as Rs. 29 for a day and provides 200MB of data benefits alongwith one day of free Aircel nexGTv subscription.”
He added, “For customers, the quality and speed of video streaming is a challenge that hinders the smooth viewing of Live TV. The technology brought to us by our partner, DigiVive, will enable our customers to get seamless viewing experience toenjoy the Pepsi IPL extravaganza among other TV channels.We are extremely excited to launch this service which is a great platform for us to connect and engage with our target audience, especially the youth.”
About the association with Aircel, GD Singh, Director, DigiVive said, “We have been associated with Aircel for the last one year and are glad to take this relationship forward.