SRINAGAR: J&K Arts Emporium is planning to build tie-up with local artisan for supply of quality handicrafts to boost sales and provide market support to them.
Financial Commissioner Industries and Commerce (I&C) Department, Khurshid Ahmed Ganai Thursday during his visit of various institutes of Handicrafts Department has enjoined upon the management of these institutes to build a close rapport with the local artisans and manufacturers for supply of quality goods for providing them better market facilities and enhancing sales, according to an official spokesperson.
The Financial Commissioner also emphasized for being pro-active and putting in dedicated efforts for increasing profitability with focus on development of competitive pricing strategies, marketing and publicity along with other commercial policies.
At Arts Emporium Srinagar, Ganai reviewed the progress of Handicrafts (S&E) Corporation and directed the concerned officers to develop the Government Arts Emporium as an exclusive showroom highlighting genuine handicrafts of Kashmiri artisans.
He also visited the Kashmir Haat (Exhibition Ground) and the Directorate of School of Design and Directorate of Handicrafts and urged for beautification of the Kashmir Haat.
Ganai was briefed about the initiatives taken by the Handicrafts Department for the betterment of the artisan community.
At School of Designs, the Financial Commissioner was apprised about the different fabrics of the institute with live demonstration and digitization of the centuries old artifacts.
The Financial Commissioner also interacted with the members of the governing body of Kashmir Chamber of Commerce and Industry (KCCI) and apprised them about the initiative of putting price tags on all handicraft items in order to maintain quality and provide better marketing facilities for the handicraft products. He emphasized that by adopting of such mechanism, the visiting tourists can be enabled to get best quality products.
The Financial Commissioner also visited the upcoming Sanat Ghar (Industrial House) at Bemina and reviewed the progress of work being carried out.
Among others, Director Handicrafts, Salma Hamid, Director Industries and Commerce Kashmir, Nazim Zai Khan, Managing Director Handicrafts (S&E) Corporation, IA Drabu and Project Engineer J&K SICOP accompanied.