PAMPORE: To counter the influx of substandard and fake saffron in the market, which damages the image of world famous Kashmiri golden spice, All J&K Saffron Growers Development Marketing Cooperative Association (ASGDMCA) will provide ‘authentic and guaranteed’ 100 percent Kashmir saffron at tourist spots.
President of the ASGDMCA, Abdul Majeed Wani told Kashmir Reader that a meeting of the association in this regard was convened on Saturday here, in which it was decided that ‘Brand Kashmir Saffron’ shops will be set up at tourist spots.
“We will launch ‘Brand Kashmir Saffron’ to sell 100 percent pure saffron to tourists on ‘affordable rates’ at various tourist spots in the Valley, including Gulmarg,
Pahalgam, Nishat, Shalimar, Nehru Park, Qazigund etc within few days so that the tourists visiting Kashmir can get pure and guaranteed saffron,” Wani said.
Meeting also announced that cheques will be distributed soon to farmers who have sown seeds under National Saffron Mission.
ASGDMCA is a cooperative association of more than 300 saffron growers in the area.