INGOLSTAD: German luxury auto brand Audi will begin selling its premium A3 Sedan in India from middle of the year and the much-awaited car will be rolled out from the company’s production facility in Aurangabad.
The brand with the four rings said it has decided to assemble A3 in India from the launch stage itself expecting that it will become a driver of growth for the company. India will be among very few countries where the luxury sedan will be produced locally.
The sale of A3 Sedan has started in only a few countries in Europe. It will be launched in the US next month.
Audi Group CEO Rupert Stadler told PTI that India is a “strategically important market” for the company as the country has huge growth potential for luxury car segment.
Stadler said the company was struggling with depreciation of the currency in India and was looking forward to economic reforms, particularly in the taxation system by the new government after the parliamentary election.
In January, Audi India had reported 11 per cent growth in its 2013 sales at 10,002 units in India.
Audi started local production in September 2007 with the Audi A6. Asked about Audi’s expansion plan for India, the CEO of the Audi Group, which has been one of the most successful car manufacturers in the premium and supercar segment, said the company would like to know the new government’s policy initiatives on the economy.
Member of the Board of Management of Audi Luca de Meo said the company has “decided to go for local production of A3 in India in the middle of the year because we see potential for it in the luxury car segment. —PTI