CHENNAI: To promote and project state’s tourism products including food, art and craft besides its bewitching beauty, J&K Tourism Department participated in a two-day “Discover India Travel Expo” held at Chennai Trade Centre, in Nandambakkam, an official press note issued on Sunday read.
Deputy Director Tourism Kashmir Peerzada Zahoor along with MD & CEO – Sivanesan Group of companies S. Sivanesan and Assistant Director Tourism, Department of J&K Tourism Rupali Mahajan inaugurated the two day travel expo on November 4.
According to the press note, the expo saw participation of state tourism boards, tour operators, resorts, online tour guides, airlines, cruise liners and more, converging the ‘world of travel’ into a single, easily accessible platform for travel enthusiasts.
The expo is one the leading travel shows in India to promote J&K’s tourism products and market the state among holidayers and travel agents. Deputy Director Tourism Peerzada Zahoor said the expo received good response from tour operators and travel enthusiasts who enquired about the JK’s tourism products and holiday packages, the press note read. At the J&K stall in the expo, the department distributed publicity material among the visitors and screened shot movies during the occasion which mesmerised the participants who after watching the movies were excited to visit Kashmir for sightseeing and experiencing the local culture.
During the travel expo, a food festival was also organised which showcased authentic cuisines of the participating states, read the press note. The participation in the expo is a part of the department’s tourism promotional campaign to attract travellers back to Kashmir.
The department is also planning a series of events in J&K including travel mart in Jammu, golf tournament in Srinagar, snow festival in Gulmarg and Pahalgam to promote state’s tourism products and pitch the valley as all-season destination, the press note added.