Adventure races will promote Kashmir globally: Dir Tourism

Adventure races will promote Kashmir globally: Dir Tourism
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Expedition India completes 2nd leg

Srinagar: The Expedition India 2017 – 450km Adventure Race completed its second leg at Sonamarg where teams had to do 28km hike at an altitude of 13000 feet.
The teams left for Leh to complete leg 3rd to Leg 7 different 350km adventure activities.
It will be first ever international adventure event where athletes will move through Land of High Mountain Passes at an average altitude of over 3500m, breathtaking Valley’s, and beautiful rivers making it one of the most fascinating and highest adventure races in the world.
Earlier in the first leg on Wednesday, the teams were flagged off jointly by Secretary Tourism M H Malik and J&K Bank CEO and Chairman Parvez Ahmad at Shankaracharya hill
On the same day, the teams left for Sonamarg for the second leg which was held on Thursday. At Sonamarg, The teams hiked 28kms at an altitude of 13000 feet to complete 2nd leg.
In Leh, the third leg has 75 kilomters of rafting, 43 kilometers of mountain biking of 4th leg, 53 kilometers of trekking and uphill running of 5th leg, 120 kilomters of mountain cycling of 6th leg and 59 kilometers of camel safari in Nubra Valley of 7th and final leg which will also mark the culmination of first ever international adventure event in Kashmir and Ladakh on September 22, 2017.
Notably, all the 14 teams, including 13 teams mainly from the countries like South Africa, Australia, United Kingdom, Sweden, New Zealand, Ireland, France, Argentina and Czech Republic and a local team, have been equipped with GPS system which is tracking their race.
Director Tourism Kashmir Mahmood A Shah said the adventure race has received overwhelming response from the across the globe.
“The race has foreign teams and some of the world champions in swimming have also participated in the event. This has generated huge response from the athletes all over the world and is watched live by lakhs of the people,” said Director Tourism Kashmir.
The event is being organized by Johannesburg based company in collaboration with department of Tourism and J&K Bank.
“This is perhaps first of its adventure event in the world where teams will have to trek through high mountain passes to prove their grit. Some of the renowned faces are participating in the race which will boost our adventure tourism,” said Director Tourism Kashmir.
He said the adventure race will also help dilute negative perception and also help us remove advisories by foreign countries.
“This race will be our biggest platform and USP to get foreign advisories on Kashmir lifted. The athletes will be our brand ambassadors in their own country,” said Shah.

 

 

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