Ladakh: The Department of Tourism Studies, Central University of Kashmir (CUK) in collaboration with Indian Tourism and Hospitality Congress (ITHC) and Central Institute of Buddhist Studies (CIBS) organised an international conference on Tourism at Leh on the theme “Recovery Marketing Strategies for Tourist Destinations in Conflict Situations.”
The inaugural function of the two-day conference, sponsored by Ministry of Tourism Government of India, was held at Central Institute of Buddhist Studies, Choglamsar, Leh.
Prof S P Bansal, Vice-Chancellor, Indira Gandhi National University, Haryana and President Indian Tourism and Hospitality Congress was the Chief Guest, while as Prof. Sandeep Kulshreshtha, Director IITTM Gwalior and Senior Vice-President, ITHC and Prof.
Geshe Konchok Wangdu, Director CIBS, were the Guest of Honor, Prof. S M Muhammad Ismail, Chairman Handicraft Board Sri Lanka and former Vice-Chancellor, Sri Lanka University, was the keynote speaker, Prof. Mehraj ud Din Mir, Conference Patron and Vice-Chancellor, Central University of Kashmir, Prof. S Fayyaz, Conference Director, Dean School of Business Studies and Head Department of Tourism Studies also attended the conference.
Ms. Mini Prasanna, Director, Ministry of Tourism Marketing Division GoI,
Prof. S P Bansal released the abstract book consisting of 134 abstracts of the papers contributed by academicians and scholars of the country and abroad. In his special address, he deliberated on the Tourism in India and the type of tourism education, which is being taught to the students. Prof. S P Bansal also talked about government initiatives and other measures taken by the government for promotion of tourism.
Prof. Mehraj ud Din Mir welcomed all the guests and said that Ladakh is the best place in the world in terms of culture, nature of people and beauty. He also discussed the role of media in tourism.
Prof. Sandeep Kulshreshtha while addressing the gathering discussed about global challenges confronting tourism and role of media in it tackling these. He specifically talked about the three regions of the State, i.e Jammu, Kashmir and Ladakh, and their uniqueness in terms of culture and heritage and how best the resources in the State could be utilized.
Prof. S M Muhammad Ismail underscored the need to focus more on research and inquire about the problems faced by the tourism industry and make efforts to resolve them at both the local and national level.
Prof. Geshe Konchok Wangdu, Director CIBS, while speaking on the occasion, thanked the Vice-Chancellor, CUK for holding the Conference in Leh. He also talked about Ladakh heritage and underscored the need for its preservation.