KOLKATA: The department of tourism J&K is tapping the travellers from West Bangal on their Poja Holidays in Travel Trade Fair (TTF) which began on Friday in Kolkata. The 3-day fair will culminate on July 9, 2017.
Department of Tourism J&K participated in the fair to tap the tourists from West Bangal who visit J&K in large numbers especially, during their Poja Holidays in the months of September and October.
Manish Jain, Secretary Department of Tourism, Government of West Bengal inaugurated the fair. He also visited the J&K Stall.
Deputy Director Tourism (Publicity) Peerzada Zahoor, Assistant Director Tourism Jammu Ropala Mahajan and Manager JKTDC Delhi, C B Koul are representing Jammu and Kashmir in the 3-day travel fair where around 20 travel agents and hoteliers from J&K are also participating.
West Bangal Tourism Secretary appreciated the efforts of J&K tourism department for its efforts in promoting tourism.
He also promised all possible help to the tourism department in attracting travellers from West Bangal to J&K state.
The stall by the J&K state witnessed a good footfall of visitors who were given publicity material about various J&K tourism destinations.
In view of the less flow of tourists to Kashmir this year, the department is making all out efforts to promote tourism and attract tourists to Valley in these travel fairs.
Director Tourism Kashmir Mahmood A Shah said the department has to promote tourism vigorously in the travel marts.
“Travel marts provide an excellent opportunity to sell tourism products. Hundreds of leading travel agents and travellers participate in such travel marts.
Our participation in travel marts is necessary to convince tourists to visit Kashmir,” Shah said.
Owing to negative media publicity, the department also interacted with media persons on the sidelines of the event.
Deputy Director Tourism Publicity Peerzada Zahoor said they informed the visitors about tourism activities taking place in J&K especially, the GoI’s GST Council meet that was held in Srinagar, recently concluded golf tournament at Pahalgam, visit of bollywood film-makers to the Valley for shooting besides conduct of Amarnath Yatra.
The visitors were also informed about the upcoming Apple Festival, Kargil Festival, Bangus Valley Festival, Saffron Festival that the department is organising to showcase its tourism products, art, culture, craft and food.
In view of the 50 percent discount announced by the Jammu and Kashmir Tourism Development Corporation, many travel agents expressed their willingness to sell Kashmir.
The travel agents from J&K also informed them about the discounts being offered on different packages by the travel and hotel industry.
Director Tourism Kashmir said the department is also trying its best to see increased frequency of trains from Kolkata and Delhi to Jammu that would help increase tourist flow to J&K.
“Union Railway Ministry has been approached in this regard so that more trains move to Jammu”, he said.
Deputy Director Publicity said they distributed extensive publicity material to the visitors who were keen to visit Kashmir.
“They enquired about the current situation in Kashmir. We informed them that the Amarnath Yatra is going on smoothly and many tourists are currently in Kashmir enjoying their holidays. We are trying our best to offset the negative perception among intending travellers about Kashmir,” he said.