Sonamarg: Sonamarg Development Authority has launched a cleaning and beautification drive at Sonamarg to attract tourists.
The cleaning drive is carried throughout the day by picking and disposing off polythene, plastic bottles and other harmful substances from the resort.
SDA urged the locals, shopkeepers to support the department’s efforts of maintaining cleanliness on pasture land and market places in Sonamarg and refrain from throwing waste in designated place.
The drive was monitored by Chief Executive Officer (SDA) Mr Qazi Sarwar. Sonamarg is a famous ski resort and also and important stop on the south route of Amaranth pilgrimage.