The film promotes soul of Kashmir: JK Bank Chairman
Srinagar: ‘Sargoshiyan’ – feature film with a plot revolving around Kashmir – got premiered here at the banks of the famous Dal Lake in Sher-i-Kashmir International Conference Complex (SKICC). The film has entirely been shot in Kashmir.
Despite all odds ‘Sargoshiyan’ has “successfully captured the unexplored beauty of the valley, for which I appreciate the will and commitment of the team,” said J&K Bank Chairman & CEO Parvez Ahmad while committing to support projects that highlight, promote or add value to and at the same time strengthen Kashmir’s socio-economic and cultural fabric. “We are content to have explored the given platform (Sargoshiyan) to position our brand promotion initiative in a commanding position. Above all the film promotes Kashmir as a safe destination to travel and bringing soul of Kashmir to the forefront in terms of unmatched and unexplored scenic beauty as well as rich values of Kashmiryat,” he said adding the film provided a platform to local artists to showcase their talent.
“I hope the film attracts and encourages nature lovers and tourists to visit these new and safe destinations thereby boosting the tourism industry of Kashmir”, he added hoping that the film would encourage other film makers to shoot their projects in the Valley.
In the past, Kashmir was the prime shooting location of the Bollywood films starting with Shammi Kapoor in the 1960s and the bond between Bollywood and Kashmir continued till 1990. However, despite the two decades of turmoil here, at least 22 major films were picturized during the last 25 years in Valley which include few blockbusters like Mission Kashmir, Haider, Mohabatain, Highway, Jab Tak Hai Jaan and Bajrangi Bhaijaan..