Empanelment panel ratifies newspaper categorisation

Empanelment panel ratifies newspaper categorisation

Technical sub-committee to firm up advertisement policy for online media
JAMMU: The Empanelment Committee constituted by the State Government in June 2015 for empanelment of fresh news­papers and periodicals for re­lease of official advertisements Monday ratified the criteria to be adopted for categorization of the approved newspapers and periodicals for distribution of government advertisements.
The maiden meeting of the Committee was held under the chairmanship of Financial Commissioner Information, B B Vyas.
The members of the Empan­elment Committee including Director Information, Dr Shahid Iqbal Choudhary, Special Secre­tary Finance, M Raju, Addi­tional Secretary Home, Khalid Jahangir, Additional Secretary Information, R K Katoch, Joint Director Information (Head­quarters) Abdul Majid Zargar, Associate Professor MERC Srinagar, Ms Sabeha Mufti, Special Officer IIMC Jammu, Manohar Khajuria besides other officers of the Informa­tion Department were present at the meeting. The Commit­tee observed that in tune with the guidelines laid down in Advertisement Policy 2016, the approved newspapers and peri­odicals shall be placed in ‘A’, ‘B’, ‘C’ and ‘D’ category on the basis of the points scored in various parameters including distribu­tion and reach of the publication (50 Points), getup and quality of content (20 Points), infra­structure & staff (20 Points) and institutional structure (10 Points). The publications scor­ing between 81 to 100 points on these parameters shall be placed in ‘A’ category, those securing between 61 to 80 points shall be placed in ‘B’ category, those securing between 41 to 60 points shall be placed in ‘C’ category and the publications securing upto 40 points shall be placed in ‘D’ category.
The meeting also approved constitution of committees, one each for Kashmir and Jammu division for review of the exist­ing empanelled newspapers and periodicals in tune with Section 6.1 of the Advertisement Policy 2016.
The meeting also discussed the issue of guidelines to be framed for release of advertise­ments to the electronic and on­line media for which a proposal has already been moved by the Information Department. It was decided that a Technical Sub- Committee comprising repre­sentatives from IT, Law, Finance, Home and other concerned Departments would be consti­tuted to firm up the guidelines for release of advertisements to Electronic and Online Media.
The meeting discussed the new cases of newspapers and periodicals placed before it for empanelment and after deliberations it was decided that the Department of Information would firm up the consolidated list of publications in light of the recommendations made by the Committee Monday

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