Srinagar: Jammu and Kashmir Police personnel on Saturday removed number of tobacco advertisements promoting cigarette and other tobacco products put at display at the point of sale (PoS) in district Budgam.
A police team removed the advertisements at Sheikhpora, Humhama, Airport, Budgam town and other places in the district.
“The advertisements were removed by the police personnel as these advertisements had come up at several places clearly violating the Supreme Court order against such ads,” a senior police official said.
He said that all the material is being seized by the police squad and shopkeepers are being warned of repercussions if found breaking the law in future.
About 26.6% of population in the state is using tobacco in one or the other form. There has also been a rampant growth of the violations in display of PoS boards as tobacco companies are clearly violating COTPA act 2003. Rresearch has shown that tobacco advertising, promotion and sponsorship increase the likelihood that people will start using the product.
“Point of sale advertising is aggressively used by the tobacco industry to promote their products. There is an urgent need of effective implementation of a comprehensive ban on tobacco product advertisement, promotion and sponsorship at point of sale,” said, Afzal Makhdomi, J&K Consultant for Tobacco Control, Voluntary Health Association of India.
He appreciated the role of the police for the promptness and seriousness to curb this menace.