SRINAGAR: Kohi-I-Noor Milk, a food processing unit, has asked consumers not to confuse its brand with the recently banned Khyber Milk.
The logos of the two milk processors—brand name written across the map of Jammu and Kashmir—are almost similar.
In a statement, Koh-i-Noor Milk, said that its logo is the registered Trade Mark approved by the government of India, Controller General of Patents and Designs and Trademarks.
Fayaz Ahamd Matoo, head of the company, told Kashmir Reader that their company, Sofi Industries, Food Park Phase 2nd at Industrial Estate Khanmoh Srinagar is into the business of milk and milk products and since 2010 the company has the legal right to use both the brand name and the trademark.
“We want to assure the general public that we manufacture our own product with full approval by government and the use the logo because of being its rightful users,” he said, adding, “we have been protecting our brand strength and should not suffer because of the fault of others.”
Matoo said Koh-i-Noor procures milk from farmers in the Valley and processes it its Khanmoh factory with proper permission from the Drug Controller and Food Organisation Kashmir and authorization from Srinagar Municipal Corporation.
“We have miniscule production compared to the recently banned product and get our supplies mostly from Ganderbal and South Kashmir,” Matoo said.